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VIP Guests Get Comfy in W South Beach's Free Limited-Edition PJs

July 2, 2013 at 9:33 AM | by Chanize 

We let you know last week about more and more hotels getting involved in cool collaborations with fashion companies and the like. Now we've learned of another pairing--this time with another of our favorite funky brands, the W Hotel Group. Known for throwing a good party and surprising us left and right with amenities up the ying yang (please don't ever break up with Bliss y'all) , now they're getting in bed with Manhattan-based lingerie designer Arielle Shapiro of ARI DEIN.

The W South Beach Hotel has a special July promo where guests who check into one of the 31 VIP suites like the E-WOW (we've shown you how New York gets down with that suite) gets a custom-designed, take-home ARI DEN pajama set. If you aren't aware of the designer, Arielle's work is a celeb fave, and her clothes appeared many a time on Gossip Girl. Seems like Blaire Waldorf had a thang for the line.

We do too, as it goes, for the pajamas. This 100% cotton short-sleeve and matching shorts number for the W South Beach is a deep heather-grey color with bright pink accents. Kinda girly, but not gaggingly so, it seems right on for hot summer nights when you're forced to wear something to sleep in for decency's sake.

But we can actually envision running down for breakfast in these as they look like a cute short set. Are we pushing boundaries? We admit getting blurry lines these days when it comes to our leisure wear. But,we've been subtly advised that pairing the pajama shorts with a tank top or wear the top with a bathing suit as a cover could probably work as a two-for-one ensemble, but at the end of the day they're still pajamas so you may get some funny looks! But eh, we're HC and um, this is Miami...funny looks come with the territory. Just know the largest the pjs come in is a size 'medium" and in Miami, that size is quite confusing.

Not staying in a VIP suite? You may be in luck as a small amount of the pajamas are available at The Store at W South Beach and online at WHotelstheStore.com for $165.

Rates at the W South Beach in July begin at $409 per night.

[Photo: W Hotels]