To no surprise, a recent study revealed that travelers from different nations are satisfied by different services and amenities. Yeah, we know.. shocker!
But, these differences and preferences are important to understanding the big picture of hotel operations. Check this out:
Guests in all nations looked at location first... And most said price was the number-two item for selecting a hotel. But guests in Italy put reputation in second place, and those from Spain relied on their previous experience as the second criterion. Package deals were important for hotel guests in Japan, but not for those from other nations.
On the other hand, guests from the United States appeared to be far less patient than all the others. Taking check-in times as an example, satisfaction levels for guests from the United States dropped noticeably after a wait time of just five minutes, while guests from Japan allowed an average of 30 minutes before expressing considerable reduced satisfaction.For international hotel brands, this type of information is invaluable. Location and price are the main concern worldwide, but hotels that wish to be international draws or that cater to specific markets can take the next step by understanding the needs of those from afar.
So, next time you're in Japan and are wondering why the check-in process is taking so long, now you'll know that it's just you!
[Photo: Chris Gold/HotelChatter Flickr Pool]
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