Can a Chinese Pop Star Attract More Tourist to Vancouver?

Vancouver aims to lure Chinese tourists with pop star contest

By Glen KorstromTue Jun 25, 2013 4:00am PST

Tourism Vancouver yesterday launched a social media contest and video series starring celebrity singer Wanting Qu, who has been Vancouver's official Chinese tourism ambassador since February.    

The new campaign in China promotes Vancouver as a luxury vacation destination, according to Tourism Vancouver.

Chinese fans of Qu are encouraged to enter to win a trip to Vancouver to meet Qu by going to the website www.QuWantingVancouver.cn or by using Sina Weibo, which is a Chinese social media platform similar to Twitter.

Four winners will be awarded all-expense trips to Vancouver in 2014 to meet Qu, who will share her favourite spots around the city and introduce Vancouver's outdoor adventure, foodie, arts and culture scenes.

One winner will be announced each month from August through November.

Qu, 29, is a Chinese native who moved to Vancouver when she was 16 years old. She was signed by Vancouver-based record company Nettwerk and her first album, Everything In The World, went triple-platinum in China within its first week.

Her sophomore album will launch in China through Nettwerk and Universal Music later this year.

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